Marketing Places and Spaces

ISBN: 9781784419400 出版年：2015 页码：352 Arch G Woodside Antonia Correia Juergen Gnoth Metin Kozak Alan Fyall Emerald Publishing Limited

Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.