Tourists’ Behaviors and Evaluations

ISBN: 9781784411725 出版年：2014 页码：152 Arch G Woodside Metin Kozak Emerald Publishing Limited

Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a behaviorstoevaluations perspective in tourism and customer research. The thirteen papers in the volume include "the general theory of guest evaluations of service design/performances" by Woodside and Kozak