Deep Knowledge of B2B Relationships Within and Across Borders

ISBN: 9781781908587 出版年：2013 页码：380 Arch G Woodside Roger Baxter Emerald Publishing Limited

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.