Management and Leadership of Educational Marketing —— Research, Practice and Applications

----- 教育营销的管理与领导：研究、实践和应用

ISBN: 9781781902424 出版年：2012 页码：300 Izhar Oplatka Jane Hemsley-Brown Anthony H Normore Emerald Publishing Limited

The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.