Introduction: The Integration of History and Strategy Research Steven J. Kahl, Brian S. Silverman and Michael A. Cusumano Part I: History, Strategy, and Innovation Economic Experiments and the Development of Wi-Fi Shane Greenstein Platforms versus Products: Observations from the Literature and History Michael A. Cusumano Patent Pools: Licensing Strategies in the Absence of Regulation Ryan Lampe & Petra Moser Part II: History and Industry Evolution: Convergence, Divergence, and Institutional Background Marrying History and Social Science in Strategy Research Johann Peter Murmann The evolution of alternative business models and the Legitimization of Universal Credit Card Industry: Exploring the contested terrain where history and strategy meet Huseyin Leblebici Strategy Followed Structure: Management Consulting and the Creation of a Market for 'Strategy,' 1950-2000 Christopher McKenna Strategy, Ideology and Structure: The political processes of introducing the M-form in two Dutch banks Matthias Kipping & Gerarda Westerhuis Part III: Analytic Narratives: Historical Narrative meets Economic and Sociological Theory History in Strategy Research: What, Why, and How? Paul Ingram, Hayagreeva Rao & Brian S. Silverman Audience Structure and the Failure of Institutional Entrepreneurship Steven J. Kahl, JoAnne Yates & Greg Liegel Orphaned Jazz: Short-Lived Startups and the Long-Run Success of Depression-Era Cultural Products Damon J. Phillips
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