Cruise to Success —— How to Steer Your Way through the Murky Waters of Marketing Your Library

----- 成功营销你的图书馆

ISBN: 9781843344834 出版年：2009 页码：135 Phillips, Loreen Chandos Publishing_RM

Introduction Why should libraries market themselves? The library as a corporation Creating a SWOT analysis Areas to consider in a marketing campaign Merchandising and branding Marketing strategy Poster guidelines Other tools of communication: news announcements, public relations, newsletters and annual reports References, further reading and resources.