Business, Society and Politics —— Multinationals in Emerging Markets

----- 商业、社会和政治：新兴市场中的跨国企业

ISBN: 9781780529905 出版年：2012 页码：450 Amjad Hadjikhani Ulf Elg Pervez N Ghauri Emerald Publishing Limited

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.