Strategic Marketing in Tourism Services

ISBN: 9781780520704 出版年：2012 页码：434 Rodoula H Tsiotsou Ronald E Goldsmith Emerald Publishing Limited

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.