Consumer Psychology of Tourism, Hospitality and Leisure

ISBN: 9781773614304 出版年：2019 页码：271 Margaret Ann Maclean Society Publishing

Consumer psychology of tourism, hospitality and leisure examinesvarious aspects of consumer psychology in background oftourism, hospitality and leisure including an extensive overviewof consumer attitude towards hospitality and leisure. Providesthe reader with insights into the development of consumer psychologyknowledge, so as to understand the behavior of consumers,their mind, motivations, arguments, backgrounds andwhy some places attract more tourists activities than others.