Customer Relationship Management: Strategic Approaches in Digital Era

ISBN: 9781773613437 出版年：2019 页码：294 Joao Heitor De Avila Santos Society Publishing

Customer relationship management: strategic approaches in digitalera examines various aspects of customer relationship managementincluding an extensive historical overview of marketingstrategies and relationship marketing. It includes definitions ofstrategic approaches of marketing, managing business relationshipsand buying behavior. Provides the reader with insights intothe development of its history, so as to understand the customer’s mind, motivations,arguments, backgrounds and why customer relationship marketing strategies are important.