Handbook of Contemporary Marketing in China: Theories and Practices

ISBN: 9781617287268 出版年：2011 页码：318 Cheng Lu Wang Nova Science

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices.