Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior

ISBN: 9781613504505 出版年：2011 页码：417 Barry Thatcher IGI Global

Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry. Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world. Taking a theoretically integrated approach, this book provides the analytical tools and methods for examining the relations between culture and rhetoric and understanding the deep cultural foundation of rhetorical patterns.