Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

ISBN: 9781613501689 出版年：2011 页码：956 Maria Manuela Cruz-Cunha Patricia Goncalves Nuno Lopes Eva Maria Miranda Goran D Putnik IGI Global

Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.