Online Multimedia Advertising: Techniques and Technologies

ISBN: 9781609601898 出版年：2010 页码：352 Xian-Sheng Hua Tao Mei Alan Hanjalic IGI Global

The explosive growth of multimedia data on the Internet creates huge opportunities for multimedia advertising. In this tutorial, we present the techniques and technologies for Internet multimedia advertising. The tutorial aims at bringing together recent insights from the research on multimedia advertising that addresses the theoretical fundamentals, solution concepts, and the issues related to the development of modern multimedia advertising schemes.