Contemporary Research in E-Branding

Name: Contemporary Research in E-Branding
Rating: 4.4
ISBN: 9781599048130

ISBN: 9781599048130 出版年：2008 页码：378 Subir Bandyopadhyay IGI Global

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内容简介

Bandyopadhyay presents research on the emergent global issue of the Internet as a central organising platform for integrating marketing communications.

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