Managing Business in a Multi-Channel World: Success Factors for E-Business

ISBN: 9781591406297 出版年：2005 页码：347 Timo Saarinen Markku Tinnila Anne Tseng IGI Global

Section 1. Multi-Channel Perspectives Section 2. Markets, Strategies And Networks - How To Succeed In E-Business: New Markets: Opportunities Revealed Section 3. Envisioning The Future Of The Digital World: New Frameworks And Intermediaries