Contemporary Research in E-Marketing, Volume 1

ISBN: 9781591403722 出版年：2004 页码：347 Sandeep Krishnamurthy IGI Global

E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.