Who are the competitors? What are the important issues for the voters? What is the standing of most of the electorate in those issues? Would you try to adopt the position that attracts the most voters, or the position that alienates the least? Surely, you could not do better than adopting the middle ground, or could you? Is there a sureâfire winning strategy? What do you do, as a voter, when your preferred candidate stands little chance of winning? How do you act if you are in the position of such an unpopular candidate, how do you go about forming a winning coalition, and how do you maximise your share of the spoils, should your coalition win?
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