Protecting Consumer Privacy in an Era of Rapid Change

ISBN: 9781536115925 出版年：2011 页码：122 Allison M Garfield Samuel P Houghton Nova Science

In today's digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline - do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers' privacy.