Understanding Public Relations —— Theory, Culture and Society

----- 解读公共关系：理论、文化和社会

ISBN: 9781473913103 出版年：2018 页码：289 Edwards, Lee SAGE Publications Ltd

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.