Acknowledgements Introduction: our Lyly? Part one: Lyly and prose fiction 1. Buy the book: imaginative stories in the book market (1566-1578) 2. Euph culture: Lyly, Euphues and the market for single-story books (1578-1594) Part two: Lyly, performance and print 3. 'Whatsoever we present': Lyly's elusive theatre (1583-c.1590) 4. 'This is the first': creating a market for printed plays (1584-1594) Part three: euphuism and reception 5. A hopeless Romantic? Lyly, euphuism and a history of non-reading (1632-1905) Conclusion: go dare Bibliography Index
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