Optimizing Millennial Consumer Engagement With Mood Analysis

ISBN: 9781522556909 出版年：2018 页码：351 Sabyasachi Dasgupta Priya Grover IGI Global

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.