Pop City —— Korean Popular Culture And The Selling Of Place

----- 流行的城市：韩国大众文化与地方销售

ISBN: 9781501730719 出版年：2018 页码：253 Youjeong Oh Cornell University Press

Pop city examines the use of korean television dramas and k-pop music to promote urban and rural places in south korea. Building on the phenomenon of korean pop culture, youjeong oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of korean popular culture. The local election system introduced in the mid 90s has stimulated strong desires among city mayors and county and district governors to develop and promote their areas. Riding on the korean wave-the overseas popularity of korean entertainment, also called hallyu-korean cities have actively used k-dramas and k-pop idols in advertisements designed to attract foreign tourists to their regions. Hallyu, meanwhile, has turned the korean entertainment industry into a speculative field into which numerous players venture by attracting cities as sponsors. By analyzing the process of culture-featured place marketing, pop city shows that urban spaces are produced and sold just like tv dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.