Mission and Business Philosophy

ISBN: 9780750605090 出版年:2016 页码:366 Campbell, Andrew Tawadey, Kiran Butterworth-Heinemann_RM

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Mission and Business Philosophy discusses the role of a mission in an organization. The book is comprised of seven chapters; each chapter relates mission to an aspect of an organization. he first chapter discusses the findings of the research done by the author, which help explains how a mission plays a central role in organizational management. Chapters 2 to 6 relate the mission statement to the different aspects of an organization, such as motivation, culture, leadership, and ethics. Chapter 7 provides an advice in writing a mission statement. The book will be of great use to individuals, particularly those who are in leadership position.

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