Mobile Electronic Commerce —— Foundations, Development, and Applications

----- 移动电子商务:基础,发展和应用

ISBN: 9781466590908 出版年:2014 页码:494 CRC Press

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内容简介

Mobile Electronic Commerce Foundations and Theories Enhancing the Effectiveness of Mobile Electronic Commerce Strategy: A Customer-Orientation Approach Mahmoud M. Yasin, Pedro M. Torres, and Carlos F. Gomes Dominant Issues and Conceptual Approaches in Mobile Business Research from 2005 - 2013 Joseph Budu & Richard Boateng Mobile Electronic Commerce Technologies Critical Infrastructure Management for Mobile Electronic Commerce: Security and Reliability Issues on Mobile Ad Hoc Network Haibo Wang, Wei Ning and Wei Wang Security of Wireless Ad-Hoc Network Manmohan Chaturvedi, Preeti Aggarwal, Shilpa Bahl and Sapna Malik Mobile Electronic Commerce Systems and the Human Perspective Mobile Social Networking Service (SNS) Users' Trust and Loyalty: A Structural Approach Norazah Mohd Suki and Norbayah Mohd Suki Comparative Study of In-Store Mobile Commerce Applications and Feature Selection, Targeted at Enhancing the Overall Shopping Experience Electra Safari and Dimitrios Zissis Towards a Mobile Website for www.India.gov.in Rakhi Tripathi Security in Mobile Electronic Commerce James Scott Magruder Mobile Electronic Commerce Development Enhancing Electronic Commerce with Hybrid Mobile Application Development Architecture Edward T. Chen Using the Apache Cordova Open Source Platform to Develop Native Mobile Applications Sam S. Gill MobiCash: Smart Mobile Payment System Amila Karunanayake and Kasun De Zoysa Mobile Electronic Commerce Development Sathiadev Mahesh Mobile Electronic Commerce Applications and Mobile Business Mobile Advertising: The Indian Perspective Pradeep Nair and Harsh Mishra e-CRM, m-CRM and ICTs Adoption in the E-Tourism and M-Tourism Industries Te Fu Chen Security Intelligence for Healthcare Mobile Electronic Commerce Joseph M. Woodside and Mariana Florea Automated Teller Machine (ATM) and Mobile Phone Interface in a Developing Banking System Abel E. Ezeoha and Anselm Nkalemu Mobile Electronic Commerce and Social, Economic and Environmental Aspects Mobile Content and Applications Value Networks: Evidence from the Italian Mobile Telecommunications Market Antonio Ghezzi, Raffaello Balocco, and Andrea Rangone Segmenting, Targeting and Positioning of Mobile Payment Services Raluca-Andreea Wurster Success Factors Influencing Consumers' Willingness to Purchase Brands Advertised Through the Mobile Phone Carla Ruiz-Mafe, Ines Kuster Boluda, and Christian Damian Garcia Emerging Frontiers Smart City as a Service Platform: Identification and Validation of City Platform Roles in Mobile Service Provision Nils Walravens Strategic and Tactical Issues with Apple's Mobile Maps Mark R. Leipnik, Sanjay S. Mehta, and Vijayaprabha Rajendran

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