Cosmetic Claims Substantiation

ISBN: 9780824798550 出版年：1997 页码：281 Aust, Louise CRC Press

Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants