Strategic Winery Tourism and Management —— Building Competitive Winery Tourism and Winery Management Strategy

----- 战略性的酒厂旅游与管理：建立合作性酒厂旅游业与酒厂管理策略

ISBN: 9781926895680 出版年：2016 页码：309 Apple Academic Press

Preface The Business of Wine Anisya Thomas Fritz Wine Tourism Strategy-Making: A Model for Planning and Implementation Robert J. Harrington and Michael C. Ottenbacher Strategic Winery Management and Tourism: Value-Added Offerings and Strategies Beyond Product Centrism Marc Dressler Wine Versus Weddings: Wine Tourism in the Emerging North Carolina Wine Industry Ian M. Taplin and Minh-Trang Thi Nguyen Wine Tourism in Bordeaux Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora Emerging Issues in Winery Tourism Liz Thach Wine Tourism in China Jinlin Zhao Analyzing the Effects of Short- and Long-Term Customer Relationship on the Wine Customer Lifetime Value Michael R. Santos and Vincent Richman Designing for Sales: Winery Design and the Visitor Experience Douglas Thornley and Gould Evans Using ANNs to Determine Place Evoked Effective Consumer Reactions in Wine Tourism Albert Stockl and Wolfram Rinke Effective Winery Tasting Room Management Stephanie Friedman Service Quality, Brand Loyalty, and Wine Tourism Melissa A. Van Hyfte Exploring an Effective Winery Revenue Management Strategy Kyuho Lee Financial Ratio and Valuation Analyses of Constellation Brands Inc.: A Case Study Michael R. Santos and Vincent Richman The Rise of Wine Education in Mainland China: A First-Hand Account and Analysis Edward Ragg Index