When Sport Meets Business —— Capabilities, Challenges, Critiques

Name: When Sport Meets Business
Rating: 3.71
ISBN: 9781473948051

----- 当体育运动遇到商业：学生文本

ISBN: 9781473948051 出版年：2016 页码：256 SAGE Publications Ltd

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内容简介

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into amajor global industry.

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