Hospitality Management —— A Brief Introduction

----- 酒店管理简介

ISBN: 9781446246948 出版年：2015 页码：208 SAGE Publications Ltd

Chapter 1: Where are we going? The nature of hospitality management Chapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industry Chapter 3: A people business? Human resources in the hospitality sector Chapter 4: Is your room alright? Accommodation management in hospitality Chapter 5: Are you enjoying your meal? Food and beverage management in hospitality Chapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality Chapter 7: Can I speak to whoever's in charge? The role of management in hospitality Chapter 8: So you give degrees to waiters? Hospitality management education Chapter 9: Conclusion: the proof of the pudding?