Marketing —— A Critical Introduction

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ISBN: 9781412911498 出版年：2009 页码：192 Hackley, Chris SAGE Publications Ltd

Marketing Studies The Critical Standpoint Origins and Institutions of Marketing Studies Marketing Studies and Managerial Ideology The Marketing Mix and the Challenge of Cultural Branding The Strategy Discourse and Marketing Studies Research, Theory and Resistance in Marketing Studies The 'Real World' of Marketing as Literary Construction Consumer Rationality, Critical Theory and Ethics Three Issues for a Critical Marketing Study