Corporate Communications —— Convention, Complexity and Critique

----- 公司交流：惯例、复杂性和批评

ISBN: 9781412931038 出版年：2008 页码：264 Christensen, Lars Th酶ger Morsing, Mette Cheney, George SAGE Publications Ltd

PART ONE: THE NEW CORPORAL PROJECT The Emergence of Corporate Communications Rehabilitating the Corporate "Soul" The Scope of Integrated Communication Apprehending an Expanding Body Corporate Branding and Identity The Body Is Marked Corporate Reputation and Stakeholder Communication The Body in the Eyes of the "Other" PART TWO: BEHIND THE CORPORAL PROJECT Justifying Corporate Communications Diagnosing the Fragile Body Corporate Communication as Control The Body is Disciplined Corporate Communication and Flexibility Towards an Agile Body Corporate Communication as Polyphony A Body with Multiple Voices