Sports Public Relations

ISBN: 9781412936187 出版年：2013 页码：216 L'Etang, Jacquie SAGE Publications Ltd

"Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."- Professor Paul M. Pedersen, Indiana University