Understanding Children as Consumers

ISBN: 9781847879264 出版年：2010 页码：280 SAGE Publications Ltd

Introduction - David Marshall PART ONE: CHILDREN AS CONSUMERS Developing as Consumers - Valerie-Inees de la Ville and Valerie Tartas Consumer Socialization in Families - Karin M Ekstrom Methodological and Design Issues in Research with Children - Teresa Davis PART TWO: ENCOUNTERING MARKETING Children and the Market - Gary Cross An American Historical Perspective Children and Brands - Agnes Nairn Children and Advertising - Brian Young Children and Shopping - Julie Tinson and Clive Nancarrow Children and Money - Christine Roland-Levy PART THREE: KIDS' STUFF Children and Food - David Marshall and Stephanie O'Donohoe Children and the Internet - Birgitte Tufte and Jeanette Rasmussen Children and Fashion - Maria Piacentini PART FOUR: LOOKING FORWARD The Ethics of Marketing to Children - Sarah Todd Children as 'Competent' Consumers - Stephen Kline