PART ONE: STUDYING ENTERPRISE, ENTREPRENEURSHIP AND SMALL BUSINESS Introduction Studying Enterprise What, Where, When, Who and How? PART TWO: INSIDE ENTERPRISE Entrepreneuring Firms, Organizations and the Entrepreneur Entrepreneuring Explanations of the Entrepreneurial Self Managing Smaller/Entrepreneurial Enterprises Working in Smaller/Entrepreneurial Enterprises Entrepreneuring in the Corporate Environment Reflecting on Practice Finance, Marketing and Networking, Strategy and Growth PART THREE: OUTSIDE ENTERPRISE Economic Contexts of Enterprise Social Contexts of Enterprise Cultural Centrality, Diversity and Marginality Political Contexts of Enterprise Governments and Smaller Enterprise Conclusion
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