Understanding Organizations through Language

ISBN: 9780761967187 出版年：2003 页码：200 Tietze, Suzanne Cohen, Laurie Musson, Gillian SAGE Publications Ltd

The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London Offering a viable alternative to functional' approaches to communication based around the metaphor of webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.