On Message —— Communicating the Campaign

----- 在消息上:沟通活动

ISBN: 9780761960744 出版年：1999 页码：224 Norris, Pippa Curtice, John Sanders, David SAGE Publications Ltd

PART ONE: CONTEXT Theories of Political Communications The Campaign Context Understanding Media Effects PART TWO: PROCESS The Party Strategy The News Agenda The Public's Reaction PART THREE: IMPACT The Imapact On Civic Engagement The Impact On the Public's Agenda The Effects of Television News on Party Preferences The Effects of Newspapers Conclusions The Impact of Political Communications