Advertising —— A Cultural Economy

----- 广告：文化经济

ISBN: 9780761942559 出版年：2004 页码：224 McFall, Liz SAGE Publications Ltd

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.