Using Focus Groups in Research

ISBN: 9780826464729 出版年：2003 页码：113 Lia Litosseliti Bloomsbury Publishing

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced