Cross-Cultural Design for IT Products and Services

ISBN: 9781439838730 出版年：2012 页码：261 Rau, Pei-Luen Plocher, Tom Choong, Yee-Yin CRC Press

With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t