Innovative Solutions —— What Designers Need to Know for Today's Emerging Markets

----- 创新解决方案

ISBN: 9781138111776 出版年：2010 页码：260 CRC Press

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma