Pharmaceuticals-Where's the Brand Logic? —— Branding Lessons and Strategy

----- 药品--品牌逻辑在哪里？品牌教训与战略

ISBN: 9780789032584 出版年：2016 页码：241 Moss, Giles David CRC Press

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals;Where the Brand Logic Branding Le