Choice-Based Conjoint Analysis —— Models and Designs

----- 选择为基础的联合分析：模型和设计

ISBN: 9781420099966 出版年：2010 页码：190 Raghavarao, Damaraju Wiley, James B Chitturi, Pallavi CRC Press

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.