Making an Impact Online

ISBN: 9780713675450 出版年：2011 页码：248 Antoin O Lachtnain Bloomsbury Publishing

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneuof vision and commitment but not a lot of cash, each book is packed with idework, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compeorganisations: if your site is well laid out and your content compelling, you can!This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of frsoftware and training, Relationship networking, Tappigrowing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting. ''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' Professional Manager