The Stranger's Long Neck

Okay, that's a hokey title, but this book is truly worth both buying (yes, you will look cooler having it on your bookshelf or Kindle) and more importantly, reading. So much common sense here, but also insights into finding your customer's top tasks in a way that everyone would say can't work, but amazingly, it does. After reading the book I tried Gerry's top task identification methods for a client of mine. Initially there was some push back on the exercise, but with a little tweaking, it worked great and we are so excited to have a better picture of what our client's customers need. Now we can work on designing the website in a way to meet those top task needs. Back to the book for more wisdom! Thanks, Gerry, for sharing your methods.

Really pleased with my purchase and loved the book. Fantastic service, fast delivery and in perfect condition. Will defiantly buy from again :)

I am a web administrator of an employee website who needed help in developing a strategy for web redesign. I purchased this book after a friend recommended looking into this "guy" Gerry McGovern. He clearly knows what he is talking about, and has written a wonderful "how to" book for determining what your online customers want from you. How do we find out what our employees want/need from us? Step 1: Read The Stranger's Long Neck. After that, the path is clearly marked. And Gerry McGovern has a great website with archived webinars available for added support. I highly recommend!

Gerry was so on target in The Stranger's Long Neck that I couldn't put this book down. The "findability" factor to what visitors to the Web are seeking and whether they can easily and quickly achieve their tasks has been long overlooked in our daily rushes to publish to the Web. This book will go a long way in helping validate the metrics we have collected and hopefully will help us get the resources to dive in more deeply so we can applyt best practice solutions.

I have just completed my reading of this excellent, clear, shiny book; it has the grace and ability to explain to you even not so simple concepts and tasks in a very immediate and simple way; I think I have learned a lot about web management and the importance of identifying the top tasks; I am looking forward to applying the methodology to one of my customers; I hope it will be successful:)

This was not the most exciting or revolutionary book I've read but it is one of the most useful tool sets I have ever come across for making websites truly effective for their users

Reading gerry's book "The Stranger's Long Neck" gave me a whole new perspective on how to identify website visitor's top tasks and help them achieve it in the fastest way possible. If your into CRO, UX or UI engineering this is a MUST READ for you.

must-read on websites and what we have to do to make sure that our website is there for our customers.

Having been a fan of Gerry's trainings, and his previous book titled "Killer Web Content", I was eager to see what "new" things came in this book. I expected it to be a rehash, but it actually brought new and updated insights to his ideas. This book adds significantly to "Killer Web Content", by taking the ideas in the first book and adding the connections. Taken together, this information can certainly help any website publisher to improve their site to deliver what the customer really wants, in the shortest amount of time, and make it searchable. The idea of "top task management" was foreign to the company I work for, and was met with great resistance. I often heard "we know what customers want", but through these books, and subsequently running a Customer Carewords study, we found that we really had no clue. Little tips Gerry gives in his books make all the difference. We have iteratively added little things one at a time, and seen significant increase in customer satisfaction. This book will help you examine such things as the graphics on your site, whether the important things highlighted and findable by customers, are you producing the right content, or even if you are producing too much. The key thing to remember when reading these books is that it is not meant to give you a magic formula for an entire website revamp. It gives you the keys to iteratively improve your site, measure the improvement, and to readjust again. Great reading which no website publisher should be without.

A great source of information about web development to meet the needs of visitors. Particularly useful to be able to back up the information with the case studies.

Okay, that's a hokey title, but this book is truly worth both buying (yes, you will look cooler having it on your bookshelf or Kindle) and more importantly, reading. So much common sense here, but also insights into finding your customer's top tasks in a way that everyone would say can't work, but amazingly, it does. After reading the book I tried Gerry's top task identification methods for a client of mine. Initially there was some push back on the exercise, but with a little tweaking, it worked great and we are so excited to have a better picture of what our client's customers need. Now we can work on designing the website in a way to meet those top task needs. Back to the book for more wisdom! Thanks, Gerry, for sharing your methods.

I am a web administrator of an employee website who needed help in developing a strategy for web redesign. I purchased this book after a friend recommended looking into this "guy" Gerry McGovern. He clearly knows what he is talking about, and has written a wonderful "how to" book for determining what your online customers want from you. How do we find out what our employees want/need from us? Step 1: Read The Stranger's Long Neck. After that, the path is clearly marked. And Gerry McGovern has a great website with archived webinars available for added support. I highly recommend!

Gerry was so on target in The Stranger's Long Neck that I couldn't put this book down. The "findability" factor to what visitors to the Web are seeking and whether they can easily and quickly achieve their tasks has been long overlooked in our daily rushes to publish to the Web. This book will go a long way in helping validate the metrics we have collected and hopefully will help us get the resources to dive in more deeply so we can applyt best practice solutions.

I have just completed my reading of this excellent, clear, shiny book; it has the grace and ability to explain to you even not so simple concepts and tasks in a very immediate and simple way; I think I have learned a lot about web management and the importance of identifying the top tasks; I am looking forward to applying the methodology to one of my customers; I hope it will be successful:)

This was not the most exciting or revolutionary book I've read but it is one of the most useful tool sets I have ever come across for making websites truly effective for their users

Reading gerry's book "The Stranger's Long Neck" gave me a whole new perspective on how to identify website visitor's top tasks and help them achieve it in the fastest way possible. If your into CRO, UX or UI engineering this is a MUST READ for you.

must-read on websites and what we have to do to make sure that our website is there for our customers.

Having been a fan of Gerry's trainings, and his previous book titled "Killer Web Content", I was eager to see what "new" things came in this book. I expected it to be a rehash, but it actually brought new and updated insights to his ideas. This book adds significantly to "Killer Web Content", by taking the ideas in the first book and adding the connections. Taken together, this information can certainly help any website publisher to improve their site to deliver what the customer really wants, in the shortest amount of time, and make it searchable. The idea of "top task management" was foreign to the company I work for, and was met with great resistance. I often heard "we know what customers want", but through these books, and subsequently running a Customer Carewords study, we found that we really had no clue. Little tips Gerry gives in his books make all the difference. We have iteratively added little things one at a time, and seen significant increase in customer satisfaction. This book will help you examine such things as the graphics on your site, whether the important things highlighted and findable by customers, are you producing the right content, or even if you are producing too much. The key thing to remember when reading these books is that it is not meant to give you a magic formula for an entire website revamp. It gives you the keys to iteratively improve your site, measure the improvement, and to readjust again. Great reading which no website publisher should be without.