Opportunities in the Newspaper Business

ISBN: 9781332597352 出版年：2018 页码：118 James Melvin Lee Forgotten Books

The case of the newspaper is slightly dif ferent, for the news sold to the reader and the space sold to the advertiser must be marketed together in the same container, to use an economic phrase. This container, of course, is the white paper on which the news is printed and the advertisement displayed. Between the editorial department, which looks after the text columns, and the ad vertising department, which looks after the advertisements, there is not always the co operation found in the packing industry. The interests of the reader and of the ad vertiser are not always the same.