1. Introduction 2. A theory of internal drivers of corporate social responsibility 3. Corporate social responsibility: an inside-view approach and perspective 4. Internal driver 1: the human resources dilemma 5. Internal drivers 2 and 3: the technological specialization and foreign direct investment dilemmas 6. Internal driver 4: the brand reputation dilemma 7. Conclusion: internal drivers, corporate social responsibility and the spread of global standards.
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