List of figures List of tables Preface Acknowledgments Part I. Theory and Historical Context: 1. The generalized other: social influence in contemporary American politics 2. Beyond personal Influence: the rise of impersonal associations 3. The origin of perceptions of mass collectives: mass media's role Part II. Effects of Perceptions of Mass Experience: 4. The politicization of personal and collective experience 5. Connecting the personal and the political: media as facilitator or inhibitor? Part III. Effects of Perceptions of Mass Opinion: 6. When does success succeed? A review of the evidence 7. The social psychology of impersonal influence from collective opinion 8. The role of collective opinion in individual judgment: processes and effects Part IV. Conclusion 9. Impersonal influence and the mass society tradition Appendix: Methodology References Index.
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