The Adaptive Decision Maker

ISBN: 9780521425261 出版年：1993 页码：346 John W Payne James R Bettman Eric J Johnson Cambridge University Press

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.