Sports and Entertainment Marketing

ISBN: 9781133602446 出版年：2015 页码：451 Ken Kaser Dotty B Oelkers Cengage

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.