Basic Marketing Research —— Customer Insights and Managerial Action

----- 基础营销研究：客户见解和管理行动

ISBN: 9781133188544 出版年：2013 页码：510 Gilbert A Churchill Tom J Brown Tracy A Suter Cengage

Non HEOA compliant Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process.